E-commerce web design

Nowadays, many business transactions are done online. It had been done since more decades ago, as the internet had been growing beyond expectation. With the countless websites over the internet, the users can’t guarantee that certain site is trustable. With this, trust in e-commerce is necessary – this aspect includes some tips on how to evaluate the website. On the other hand, site owners must be aware of that phenomenon. As we could observe, not only big companies are now engaging the online transactions, even we typical individuals are related on it. About everyday there are new websites developed and the getting the viewers to stay on the site long enough to attain high search results and even trust to complete a transaction in business matter is the great challenge a new website will face. And with this aspect, one of the factors that could help addressing this matter is having a proper and good web design. Having proper web design is not that hard to attain. It was just the matter of designing of your website considering your viewers point of view. From searching over the internet, there are so many available tips on how to make our website professional, capturing a higher interest for the visitors.

Designing needs muck thinking and far-sightedness. Colors, layouts, content, and web design has an important role in determining the attractiveness of the web page and in building the trust of the user. If the website is intended to sell of any consumer products and services, then having a proper presentation is better in business exposure. In web design it needs different aspects such as color combination, shape, spacing, form and the value order which is a challenge, where the features to be considered t show the organization’s profile in a positive manner – in other word ‘professionalism’. Whatever the form or layout, it must be sensible and well- structured.

There are main points to be consider; the contents which covers the substance and the information should be relevant to the site and targets the area of the public which the website nature is concerned with; the usability, the site must be a user- friendly website where the interface and navigations is simple and reliable; the appearance where the texts and images including the styles must show consistency, in professional, appealing and relevant way; and the visibility, where the search engine ranking and advertisement media must be considered.

First of this, you must think what’s your website all about. The home page explains in detail the purpose of the site; even the necessary information introducing your site or company in business. Users must know the information of the company that he must be dealing with, and this must be considered in commercial sites. Even in normal sites, it must not be full of links or banners directing to another page just to introducing part by part of information bout your site. The user must understand the information the website really offers in its home page. It is necessary that it must be specific to hinder the users from second-guessing.

Even the font sets, styles and sizes must be considered. Not all visitors have the same eyesight. It is not advisable to use less than 10px font, in most cases 12px is used. Just as making typical presentations, documents – your website’s fonts must be consistent regardless on the heading and titles. Even the font styles, stylistics that makes the website amateur, instead use formal fonts such as Times new, Verdana, Tahoma, etc. Keep the site simple and neat.

Make the pages easily readable by the visitors by using dark fore color with a white of light background. Using light text to light background makes difficult to read the contents. Some websites applies in reverse, light text color over the dark background, which still acceptable, but then, in formal websites – they mostly use white background. It is neat and appealing to the eyes of the readers. As I observed, white background is more appealing than a dark background, it is neat and it doesn’t need more sophisticated design to make it attractive.

In constructing the contents of your site, it is advisable not to make a long paragraph on your web pages, unless it is an article or reviews – which are normally longer one. It is recommended that the paragraphs are about 6 to 7 lines with the proper spacing between each one. If the topic is long enough, then try to use the sub-titles to break it into several paragraphs. With this, it would create easier reading and it would even get the attention of the visitors. It would not be boring to read a long page of website if it is divided into subtitles, just as in ordinary book which is divided by chapters.

The content is very necessary to be considered. We must evaluate first if the content of our webpage are useful or it was then crowded by bulks of advertisements. Proving the webpage with a little content is not a good one. As we could observe, most of the websites are full of links, sales pitches, advertisement, etc. It is still good to use these all, but them in a little amount that wouldn’t cover the important information about the site. Links are useful to direct to the other page, this would make the content of your page smaller but then, it is necessary that not most of the page contains links. To make the text content shorter, you could use graphics foretelling what you want to express, but then, it is not appealing any more to have so many images in the site. You could even use videos or presentations, but we must always put in mind the loading and system requirement which could create delay in accessing the information. If you planning to put some sound in your pages, then they are necessary that it is with your visitors’ control. Some of them don’t want to listen it anymore.

That is why the purpose of the website must be clearly defined so in making the design, you could evaluate and organize the contents effectively. Collecting the list of necessary content then sorting it in relate to the audience’s need is key in web planning. In the process of content gathering, any data that doesn’t target the objectives should be removed. Then the next, it should be categorized, and each should be entitled with a concise and descriptive title. Right planning for the site’s content ensures that the wants or needs of the audience.

It‘s tiresome to the eyes of the readers to see a very long page content. It is not recommended to have a page that is more than four times in length. Some website pages have ‘read more’ link to navigate to the whole content. It is advisable when your post is too long enough to cover a big length of the page. Most websites post links, previous, next, or in numeric form to direct to the specified page number. Put it in mind, most viewers tend to leave when it is difficult to get from page to page. It would lessen there interest when the links are complicated. That is why it is recommended to put navigation page links to all your pages if necessary for the viewers to easily navigate around the website. Most pages place it on the top and bottom of the page, this is a good practice. In the other words, the placement of the navigation links and buttons of the websites must be considered.

It is necessary that there is also a link for the contact information. If you fail to do these so, potentially most people would not complete your transaction. Most people also don’t want an autobot that would respond to their concern. Most want to have contacts in personal means. This factor would help also the get closer the users and the owner, building trust between them.

Delay is one of the factors that affect the interest of the viewers to visit the site again and even recommend it to the other peers. Most webmasters embed graphics and videos in there websites. Large images and videos would definitely slower the load time of the page. Don’t clutter the page with large images that longer to load. Catching icons would draw visitor’s attention to the particular section of the page. The designers must consider that still some of the users use dial-up connected. Unless they use broadband associated with fast processors which would not affect too much the delay time. But then, still the website could have images but then, try to resize it to a smaller one. It is ideal to set the pages at the loading time below 15 seconds, or else if not, you would lose your visitors. Let us remember that visitors are more interested in content than design. Good use of the graphics can make the page appealing, but the slower page load could take the visitors away. I guess, it would be nice to test the webpage in a dial-up connection considering the slow connection users.

Good use of graphics can make your site appealing, but if they load too slowly it can chase your visitors away. Always make sure to test your web site on a dial up connection, and make sure to clear your browser’s cache. You may have your graphics stored in your computer's memory and will not be able to accurately tell how long it is actually taking to load. Make sure large graphics are properly optimized for the web, or reduce the amount of graphics, if you find the site is loading too slowly.

Even the existence of pop-ups must be the concern of the webmaster. Some employs pop-ups to capture the attention of the viewers, but then in some point it was annoying already to the users. There are still other alternative ways to capture the interest of the viewers. Having a solid information background about the site is the most effective way to give interest to the users. You could list the pages you want to view rather than using pop-up. This I son the users to click and directed on it or not.

In the fast emergence of various websites over the internet, it is hard to predict that certain website allows privacy or not. The webmaster must implement a privacy policy. Spam is a crucial problem over the internet, to create users trust you must assure them that the information they are giving unto you would be in strictest confidentiality, and would never be shared or given to the other party. This is the most crucial part in instilling trust in businesses.

The website must be updated regularly. Updated contents interest the visitors to revisit the site for the future updates. This could also higher you search engine ranking. It is nice if you implement a database driven website for easy updating the pages. The visitors want the information they are reading are current and new. In this way, the site must have an administrative login section where the changes can be made even without the use of special software or programming and design ability.

Having a right resolution would make easy for the viewers to view the page. If the site is dedicate for in a smaller resolution, then the page is viewed in higher one, the user would result in scrolling it.

Let must put in mind that an easy-to-use always encourages visitors to stay and read your content. In developing a website it is really necessary that the design is well planned, this would deter the interest of the visitors. The visitors could determine if the website is quickly made off or well planned carefully out and professionally designed. In short, the website deign should produce elating effect that would encourage the visitors to come back again and view the website as genuine and reliable source. Try to put you self in the shoes of the potential costumers then evaluate the things that should be considered that would attract you and build a trust, and then why not it would be included in the website you are planning to create.